Winning Results from Concept to “SOLD"

Gaby and Associates' systems streamline marketing and sales into a customized, targeted approach designed to minimize your risk and maximize your profits. Our systems ensure you have a defined and well-differentiated brand to take to market. Every aspect of our process dovetails into the next so you present a powerful, appealing and consistent message that will attract the buyers you need. We expertly puts all of the elements in place to achieve sales

 

Market Research Analysis

 

  • Historical sales, demographic & suite configuration analysis
  • Controlled focus groups to identify current consumer needs 
  • Analysis of competing products
  • Review of product & pricing mix for optimum sales and return

Market Strategy & Sales Program

  • Work with selected consultants 
  • Design & implementation of innovative marketing concep 
  • Preparation of budgets, timelines & cash flow analysis 
  • Design & implementation of all marketing collateral material 
  • Layout concept & message design 
  • Select photography of target market profiles 
  • Presentation centre design & creation
     
  • Creation & implementation of e-mail marketing programs
     
  • Recommendation for media advertising, frequency, placement & timing
     
  • Creation & implementation of advertising programs
     
  • Signage design & implementation
     
  • Implementation of reservation systems, Realtor programs & key events for rapid sales momentum
     
  • Scale model review
     
  • Direct mail & past project visitor program


Sales Management & Reporting Systems

 

  • Hiring & training sales team & administration staff
     
  • Creation of sales training manuals
     
  • Liaison with financial institutions to obtain the best consumer financial package
     
  • Managing sales team performance
     
  • Visitor survey analysis for demographics, consumer needs & advertising effectiveness
     
  • Project statistical analysis reporting
     
  • Buyer profile analysis
     
  • Traffic summary reporting
     
  • Prospect tracking & reporting system
     
  • Implementation of buyer retention programs


Design Criteria

  • Review suite layout, floorplates & lifestyle amenities for maximum profitability 
  • Exterior design review and architectural interaction
     
  • Review of suite finishing