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Winning Results from Concept to “SOLD"
Gaby and Associates' systems streamline marketing and sales into a customized, targeted approach designed to minimize your risk and maximize your profits. Our systems ensure you have a defined and well-differentiated brand to take to market. Every aspect of our process dovetails into the next so you present a powerful, appealing and consistent message that will attract the buyers you need. We expertly puts all of the elements in place to achieve sales
Market Research Analysis
- Historical sales, demographic & suite configuration analysis
- Controlled focus groups to identify current consumer needs
- Analysis of competing products
- Review of product & pricing mix for optimum sales and return
Market Strategy & Sales Program
- Work with selected consultants
- Design & implementation of innovative marketing concep
- Preparation of budgets, timelines & cash flow analysis
- Design & implementation of all marketing collateral material
- Layout concept & message design
- Select photography of target market profiles
- Presentation centre design & creation
- Creation & implementation of e-mail marketing programs
- Recommendation for media advertising, frequency, placement & timing
- Creation & implementation of advertising programs
- Signage design & implementation
- Implementation of reservation systems, Realtor programs & key events for rapid sales momentum
- Scale model review
- Direct mail & past project visitor program
Sales Management & Reporting Systems
- Hiring & training sales team & administration staff
- Creation of sales training manuals
- Liaison with financial institutions to obtain the best consumer financial package
- Managing sales team performance
- Visitor survey analysis for demographics, consumer needs & advertising effectiveness
- Project statistical analysis reporting
- Buyer profile analysis
- Traffic summary reporting
- Prospect tracking & reporting system
- Implementation of buyer retention programs
Design Criteria
- Review suite layout, floorplates & lifestyle amenities for maximum profitability
- Exterior design review and architectural interaction
- Review of suite finishing
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